“We Know Idaho. We Grew Up Here.” Farm Bureau Insurance’s slogan highlights the fact that we are the only company in the insurance category that can rightfully claim to be domiciled in Idaho. This distinction, when properly communicated, can help accentuate the perceived and real differences that exist between our competition and us.

 

One tool we can use to properly communicate this uniqueness is our sponsorship of and membership in “Buy Idaho.”

 

Buy Idaho is an independent business alliance committed to promoting the economic prosperity of locally owned businesses through collective group branding, collaboration with government agencies, and consumer education on the value of purchasing locally.

 

For over 33 years, Buy Idaho has supported the Idaho business community and championed for Idaho companies to grow and prosper in our state. Their mission is to keep tax dollars in Idaho and build businesses that will increase job opportunities and quality of life for all Idahoans.

 

The Home Office has purchased Buy Idaho memberships for every field office and every agent. Your membership means you can include the Buy Idaho logo on your advertising and promotional materials (a downloadable, transparent PNG of the Buy Idaho logo is included above), and display a Buy Idaho sticker in your office window.

 

Our affiliation with Buy Idaho helps reinforce our claim that “We Know Idaho. We Grew Up Here.”

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If you have questions about your Buy Idaho membership, please contact Mike Myers at extension 4276 or mmyers@idfbins.com.

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