The most wonderful time of the year can also be the busiest. Finding the perfect gifts can be tough enough, never mind finding time to devote to your business. And if you’re like most agents, planning your social media strategy probably ranks somewhere at the bottom of your holiday to-do list.

 

But if you’re one of the 27 Idaho Farm Bureau agents who signed up for the Home Office’s Facebook support service, you can relax knowing holiday Facebook posts are already in the bag.

 

A GREAT GIFT FOR YOURSELF

The Home Office’s Facebook support service team creates cool content for agents and schedules it to post automatically. For each agent who takes advantage of this service, the team:

• creates a minimum of three posts a week

• boosts certain posts

• creates and manages one ad per month

• collaborates with agents to create custom content

• makes sure the agent’s page is compliant with all industry regulations.

 

YOU DON'T HAVE TO SPLURGE

How much does this service cost each agent? Just $25 a month.

 

“It’s definitely worth it,” says Boise agent Alex Salinas. “At $25 a month it’s a good value.”

 

AN AGENT'S EXPERIENCE WITH THE SERVICE

Alex signed up for the service as soon as it became available in August, 2019. “It’s good exposure,” Alex says. “People keep their eye on you if your page has good content.” Alex adds that the posts cover a variety of information that goes beyond insurance. “There’s information, for example, about the referral program and member benefits. It’s good content. And the best part is you don’t have to create it.”

 

Recently, Alex decided he wanted to “ramp things up” by sponsoring a giveaway contest on his Facebook page. The Home Office team helped Alex create and promote posts about the giveaway. “I was surprised by how many views the contest generated,” Alex says. “One post got 3,000 views.” By the time the contest wrapped up, it had generated over 3,000 views and 50 new page “Likes.” The contest cost Alex $85 for the Super Nintendo Classic Edition he gave away, plus $24 to cover the cost of a boosted post. “It’s worthwhile,” he emphasizes. “Having this kind of regularly scheduled content has increased my exposure.” With the Home Office’s continued help, Alex plans to increase his Facebook page Likes to 500 in the next three to four months.

 

MAKING A LIST

The Home Office Facebook support service currently has room for 28 agents. “We have one spot open right now,” says Ashley Pope, Sales Operations Manager. “But we will do a wait list and look at adding additional spots – depending on the level of demand – in the future.”

 

KEEP THE SOCIAL SPIRIT OF THE SEASON YEAR-ROUND

There’s no better time of year to be social than the holiday season. Ask the Home Office how they can help you keep the social spirit of the season throughout the year with their Facebook support service. For more information, please contact Kadee Smith, Marketing Specialist, at extension 4210 or klsmith@idfbins.com, or Chase Downs, Marketing Intern, at extension 4461 or cdowns@idfbins.com.

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MARKETING TOOLS

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